The new year offers a fresh start and an opportunity to commit to a worthy goal. Creating a business goal requires careful consideration. An attainable business goal can be broken up into small, actionable steps you can take toward the finish line. Whether your business aims to improve customer service, increase sales, expand into more markets, or hire new employees, you can begin with a single step. Your website!

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.

As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.

Where does your business rank in a Google search? Are you in the top 3? How about the first page? When potential clients and customers are looking for the products or services that your specific business provides, you want them to find you!

Marketing can make a big difference in the success of your small business. With so many ways to get your brand noticed, it can be difficult to choose which strategy is the best investment of your time, energy, and money.

Employee retention is crucial in the workforce and contributes significantly to the overall success of the business and brand. While surveys may suggest a grim outlook for employee retention, there is hope.

Email marketing has the potential to make a big impact on your business. Emailing possible clients and customers remains one of the most personal forms of digital marketing. A quality email marketing strategy can convert curious consumers into loyal customers and clients.

A mission statement is a great way to focus your business goals and share valuable information with both employees and consumers alike.

According to a Zendesk survey, 87% of consumers said consistent branding across all platforms was important. What does this mean for your small business? If you want to differentiate your business from its competitors, having a consistent theme will help you to both acquire and obtain customers and clients.

When consumers are considering whether or not they should choose your business for products or services, let your “About Us” content help them to decide.