Spring is a great time to clean and refresh your spaces. Cleaning and refreshing your website is no exception. Like cleaning your physical spaces, cleaning your website gives you a renewed sense of purpose and motivation with the added benefit of supporting customers and clients as they explore what your brand and business have to offer. Here are a few ways you can tidy up your website in 2023.

With the development of more sophisticated AI (Artificial Intelligence) writing tools, many business owners wonder whether AI content writing will improve their SEO (Search Engine Optimization). Adding authentic, valuable content to your business’s web presence, is a great way to ensure that your website ranks higher on search engine results pages. Is AI copywriting software the best way to achieve this goal? While AI writing tools have come a long way, they are far from perfect.

The new year offers a fresh start and an opportunity to commit to a worthy goal. Creating a business goal requires careful consideration. An attainable business goal can be broken up into small, actionable steps you can take toward the finish line. Whether your business aims to improve customer service, increase sales, expand into more markets, or hire new employees, you can begin with a single step. Your website!

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

When business owners notice a sudden dip in traffic to their websites, it can be alarming. If this should happen to you, check your Google Penalties for a potential cause. Within the Google Search Console, you can find information to help you create a plan of actionable steps you can take to correct the issue, and avoid further loss of organic traffic and sales.

Creating video content is a powerful way to increase consumer engagement with your brand. Consumers prefer video content now more than ever! Once your content is ready to go live on your website, there are a few things you can do to ensure a successful return on investment. Here are some tips to help you optimize your video content before launch.

Online video content accounts for over 80% of consumer internet traffic. Creating authentic, entertaining, and educational video content for your potential customers and clients is a powerful marketing strategy with a guaranteed return on investment. If you are ready to start engaging customers, generating leads, and building your brand awareness, here are a few basic tips to help you get started.

Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.

Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Where does your business rank in a Google search? Are you in the top 3? How about the first page? When potential clients and customers are looking for the products or services that your specific business provides, you want them to find you!

Google continues to dominate the search engine market worldwide. While you might not be concerned with how your website ranks in search engines around the world, your local search engine rankings are key.

To stay competitive, you can rely on the friendly and affordable SEO services provided by Ocoos Web Consulting!