Ocala’s First Friday Art Walk returns this evening from 6-9 p.m. in Ocala’s Downtown Square.

Research shows time and time again that consumers prefer simplicity over complexity.

Recent polling indicates that a majority of both employees and employers prefer the flexibility that remote work provides.

There are still billions of dollars available for small business funding provided by the federal government’s pandemic stimulus.

A time-bound goal provides you with a target date for the completion of your goal.

Making sure that your goal is relevant to you and your business is an essential part of goal development.

The purpose of a S.M.A.R.T. business goal is to inspire growth, but if your goal is unrealistic it could end up being very discouraging.

Measurable goals are more tangible and help you to stay focused on the desired result while celebrating those incremental successes along the way.

Getting specific with your goal will transform your idea into actionable steps.

The S.M.A.R.T. acronym has been used to help people successfully create and achieve their personal and professional goals.

Having a strong brand increases the likelihood that your business will thrive.

Customers and clients need to know why they should choose you!

Do you know what your competition has to offer?

If you are looking for funding to help support your small business it is important that you select a lender with responsible lending practices.

What makes you and your business stand out from the others?

To help ensure that your side hustle or new business is successful and reaching potential customers 24/7, you need a web presence that fits your needs and the needs of your customers.

Now that you, and perhaps others, have identified some of the barriers to a quality user-experience on your website, you may be feeling a little overwhelmed. That is normal, and we are here to remind you that problem solving is definitely a process.

Empathizing with your clients and seeing your website from their point of view should lead you to identifying any problems in the usability of your web presence.

What is your why? Why will customers visit your website? What do you hope that they will accomplish while viewing? This is the first thing you should consider when accessing the usability of your website.