A strong online presence is a powerful marketing tool for any small business. Consumers often make quick decisions about whether or not to engage with your content and brand based solely on the design and functionality of your website. To ensure that your business has the best opportunity to engage with consumers, you need a professionally designed website. Many business owners attempt to create a website on their own, only to find themselves struggling to meet the needs of their target audience and ever-changing algorithms. A professional web design and development company can create a quality website that reflects the values of your brand. Here are five reasons why your business would benefit from hiring a professional web design company.

Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

If you have driven on Silver Springs Boulevard recently, you may have seen traffic cones, caution tape, camping chairs, and even some large sets of aluminum bleachers. It’s that time of year again! The Ocala Christmas Parade marks its 65th anniversary this year and is truly a beloved community tradition. While our community has changed so much since the parade first started, it remains one of the most attended local events of the season.

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

Fine Arts for Ocala (FAFO) is hosting its 55th Annual Ocala Arts Festival on Saturday, October 22, and Sunday, October 23 from 10 am- 5 pm. Every year we look forward to this opportunity to support over 150 local artists and performers.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

As a small business owner, your website’s goal is to reach potential clients and customers. Your website builds brand recognition and customer loyalty by providing authentic, valuable information to its viewers. Did you know that you could be losing potential clients and customers if your website is not created to be responsive to the user? Responsive Web Design (RWD) ensures that your site can adapt and respond to its users.

When a potential client or customer visits your website, you want the content to be engaging while still being deeply connected to the message and purpose of your brand. Whether you are hiring a professional photographer or searching for budget-friendly stock photos for your website, there are a few things you should keep in mind when choosing which images will represent your brand.

Each year, First Citizens Bank conducts a small business survey in California, Florida, Wisconsin, South Carolina, and North Carolina. FCB uses this data “to assess the motivations, sentiments, and success of small business owners in the U.S.” Many business owners are still recovering from the impact of COVID-19 as they attempt to adjust and adapt to the current state of inflation. Considering these seemingly insurmountable obstacles, the data collected from FCB’s survey offers some encouraging insight into the health of small businesses across the country, especially in Florida.

Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Launching and sustaining a small business can feel overwhelming. Fortunately, local small business organizations offer connections and resources to help you access capital, learn, network, grow, and thrive in a competitive market.

A mission statement is a great way to focus your business goals and share valuable information with both employees and consumers alike.

While some companies are making changes to avoid legal action, it is important to note that accessibility benefits everyone. Making sure that your website is accessible should be a priority. Not only is it good for your business and sales overall, but it also benefits the reputation of your brand.