Can Reddit Help Your Small Business?
Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?
What is Reddit?
Reddit is a forum-style discussion platform that has grown exponentially in recent years. It was first launched in 2005 and is currently owned by the mass media giant Conde Nast. The platform is composed of mini-communities called '“subreddits.” Each subreddit has a unique URL and an OP (original poster). This massive collection of forums covers a wide spectrum of topics with the homepage showcasing the posts that are currently trending on the site. Redditors, as the users are called, use the site to stay informed about specific topics (subreddits), ask questions, learn, and share humorous content. Users are encouraged to interact and vote on a post with either an up or down arrow. The up arrow signifies an upvote that increases the user’s Karma score on Reddit and makes the post more visible to others. The down arrow is a downvote which makes the post less visible to visitors of this subreddit. Anyone can create a subreddit and comment on other subreddits.
How Can Your Business Use Reddit for Marketing?
In a recent article for Small Business Insider, Erica Sweeney referred to Reddit as a “secret weapon to build niche communities and dig up new trends.” As a busy small business owner, it can often be challenging to find the time to really get to know what is trending with your target audience. Reddit can be a wonderful, affordable way to gather market research about your target audience. By observing specific subreddits related to your business you can gather valuable information that you can use to drive future marketing campaigns. Small businesses can also create a free subreddit for their specific brand as another method of sharing product updates and getting feedback from customers and potential clients.
Reddit Paid Advertising
Reddit offers businesses an opportunity to purchase advertisements on their platform. With a paid advertisement, you can target your ads on specific subreddits based on your area of expertise. Reddit will work with small business owners to help come up with a plan that is specifically tailored to their brand, budget, and intended reach.
At Ocoos Web Consulting, small business matters. We love helping small business owners grow their businesses and brand awareness in the community and beyond! We are passionate about listening to the individual needs of our clients and pride ourselves in creating an individualized plan of service for each of our customers. For over ten years we have been providing beautiful and professional websites, graphic design, content, and photography to businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.
