Spring is a great time to clean and refresh your spaces. Cleaning and refreshing your website is no exception. Like cleaning your physical spaces, cleaning your website gives you a renewed sense of purpose and motivation with the added benefit of supporting customers and clients as they explore what your brand and business have to offer. Here are a few ways you can tidy up your website in 2023.

A strong online presence is a powerful marketing tool for any small business. Consumers often make quick decisions about whether or not to engage with your content and brand based solely on the design and functionality of your website. To ensure that your business has the best opportunity to engage with consumers, you need a professionally designed website. Many business owners attempt to create a website on their own, only to find themselves struggling to meet the needs of their target audience and ever-changing algorithms. A professional web design and development company can create a quality website that reflects the values of your brand. Here are five reasons why your business would benefit from hiring a professional web design company.

While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

The holiday season is the perfect time of year to express gratitude for our loved ones. A gesture of kindness, no matter how small, always counts. Small business owners depend on the support of their communities to continue their mission. This holiday season, consider how your business can give back to your community.

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

Each year, First Citizens Bank conducts a small business survey in California, Florida, Wisconsin, South Carolina, and North Carolina. FCB uses this data “to assess the motivations, sentiments, and success of small business owners in the U.S.” Many business owners are still recovering from the impact of COVID-19 as they attempt to adjust and adapt to the current state of inflation. Considering these seemingly insurmountable obstacles, the data collected from FCB’s survey offers some encouraging insight into the health of small businesses across the country, especially in Florida.

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.

Could a 360-degree virtual tour benefit your small business? Virtual tours give potential customers and clients an opportunity to walk through your space, learn about your business, and build trust with your brand. While real estate certainly makes up the bulk of virtual tour production, many businesses have found these tours to be essential to their marketing and overall web presence. Set your business apart from the rest by showcasing your space and your work with a professional 360-degree virtual tour.

Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Supporting local artists is a wonderful way to connect and contribute to your community. Ocala has so many skilled artists, and the latest exhibition presented by the City of Ocala and the Magnolia Art Exchange sets out to celebrate the student and emerging artists in our community.

Shopping local and supporting local businesses is a powerful way to encourage local economic growth.

Marketing can make a big difference in the success of your small business. With so many ways to get your brand noticed, it can be difficult to choose which strategy is the best investment of your time, energy, and money.

In uncertain times, running a small business can feel like steering a ship in a storm. One tried and true strategy to survive, and even thrive, in these uncertain economic times is to rely on customer loyalty.

Launching and sustaining a small business can feel overwhelming. Fortunately, local small business organizations offer connections and resources to help you access capital, learn, network, grow, and thrive in a competitive market.

Adding a method of e-commerce to your web presence can expand your customer reach, grow brand awareness, and increase sales.

This Friday, April 1, will be the First Friday Art Walk in Ocala’s historic downtown square.

On Friday, March 25 from 7-10 p.m. Tuscawilla Art Park will host an outdoor theater under the stars as part of their After Dark in the Park program.

A mission statement is a great way to focus your business goals and share valuable information with both employees and consumers alike.

Google continues to dominate the search engine market worldwide. While you might not be concerned with how your website ranks in search engines around the world, your local search engine rankings are key.