Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

According to a recent research study, 83% of American consumers purchase a product or service based on verbal recommendations. Whether someone is sharing a rave review on social media, or in person, the influence of recommendation is powerful.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Learning about your target audience is a powerful way to boost your marketing strategies. Many businesses struggle when it comes to marketing to both younger and older audiences. A recent Forbes article entitled, “12 Marketing Moves Businesses Can Use to Reach Older and Younger Audiences," offers marketing advice from a 12-member expert panel at the Forbes Communications Council. We wanted to share some key takeaways that we think are especially valuable to any small business marketing strategy.

As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.

This week, Twitter launched Twitter Blue, a new subscription service created in response to public feedback on the popular social media platform.